This might come as a bit of a shock but negative reviews aren't really bad. The thing is, no matter how perfect your company tries to be there will always be a scope for improvement. If users can only find positive reviews about a particular company, they might grow suspicious, thinking something is off. It could even convince them to look for another company that appears more trustworthy and reliable. This simply shows that you shouldn't be negative about bad reviews. They are simply part of your company and should be treated as such. The truth is that it is actually a brilliant opportunity for you to make your product or service better so that your customers will be happier and that will also add to your reputation.
If you want your site to be recognized on a local level then you need to be open about asking for reviews. If you shy from this one tactic, you'll lose many good opportunities. Most sites on a local level are absolutely fine with you communicating with your customers and asking for a review. So why not take advantage of this simple tip?
It's simply an issue of taking enough time to ask your customers personally to provide a review for you. Now, that doesn't mean you have to go out there and do it on a one to one basis. You could put up a simple message like "If you could take the time to post a quick review of our company on Yahoo local/Google/Bing, we would greatly appreciate it." You could post this message either on your thank you page after people have sent you a message or signed up for your ezine, in your signature on your emails and on your site. These reviews will increase the credibility of your business, which will bring you more customers in the future, regardless of whether they are good, bad or ugly.
Additionally, you should make sure to add to your website a local telephone number. Since the search engines won't be able to read it, you want to make sure you write out your number in text. You should feature a real number to show you are a real business, meaning that 800 numbers are out.
What's the reason? The problem is they don't clearly indicate your location on their own, even if they look great and professional. Thus, you should ensure your number is completely real.
If you want to get high converting, localize traffic then local SEO is critical, which this article clearly shows. The biggest benefit local SEO has is that it is easy to rank because you aren't competing against sites from all over the world.
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